CAL SHELTON
Book the call →
Google Ads · AI setup call · London

I stopped paying agencies to manage my ads. I got AI to show me everything instead.

One 90-minute call and your own AI is running your Google Ads account — live, visible, and yours. Built by a clinic owner who got burned by the old way, for clinic owners tired of the same thing.

Book the setup call → £500 standard · £650 with keyword research · 90 min, one time
The old way vs. the ownership model

What agencies don't put in the contract

Agency retainerThe Ownership Model
Who holds the loginThey doYou do
Who sees what's happeningA PDF, once a month, if you're luckyLive — any time you ask
What happens if you leaveThe system leaves with themThe system stays with you
Recurring costIndefinitely, whether it's working or notOne call — a £300/mo maintenance fee, only if you want it
Why I built this

I kept hiring marketing agencies who took my money each month, gave me limited transparency, and were consistently inconsistent — one good month, one bad month, one quietly killed two months of patient bookings overnight, one 17x'd my CPL over two months.

So I connected AI directly to my Google Ads and Meta accounts to get the visibility no agency had ever given me.

Now AI manages my ad campaigns with performance that matches or beats every agency I ever paid, and I help other business owners build the same system inside their own business.

— Cal Shelton, co-founder, Physio & More / Kingston Chiropractic & Wellness Centre
The offer

One call. Everything built live. You keep it.

Standard
£500
  • AdKit connected to your live Google Ads account
  • Campaign built live on the call — keywords, ad groups, ad copy, bid strategy
  • Conversion tracking set up and tested
  • Escalation rules doc — what your AI acts on, what it asks you first
  • Weekly review prompt, ready to run
Book Standard — £500 →

Want the account kept running after that? A £300/month maintenance fee — offered after your setup call, never the default. You still own the account and the AI setup either way; that fee just covers me keeping it maintained for you.

First client
Verified
client
"That AI setup session is a really good and useful idea for small business owners who deal directly with these processes and need a helping hand which doesn't cost the earth. In the session, I sorted out conversion tracking and Google Tag Manager, and it's already helped streamline my Physio and Women's Health ad campaigns."
— Tania Matos, Physiotherapist & Pilates Instructor, Body Alliance
Questions

Do I need technical experience?

No. You click, I guide. Don't have an AI subscription or AdKit set up yet? We do that together at the start of the call too.

What does the AI actually do each week?

Pulls your performance data, flags irrelevant search terms, checks your ads are approved, tests copy variants, and suggests bid adjustments. It tells you what it wants to do before acting on anything significant.

Can I add ongoing maintenance later?

Yes — a £300/month maintenance fee for clients who'd rather I kept the weekly reviews running for them. You still own the account and the AI setup either way. Ask after the setup call.

Does my AI subscription stay mine?

Yes. You own everything — your AI account, your Google Ads account, your campaign. I set it up, you keep it.

What's not included?

Ad spend. You set your own daily budget directly in Google Ads — completely separate from this fee.

Ready when you are

Get your own AI running your Google Ads — live, visible, yours by the end of one call.

Book the setup call → £500 standard · £650 with keyword research